Founders who are overwhelmed by their own business

• constantly firefighting

• lots of reactive weeks

• too much in your own head

• behind on systems, processes, and structure

• exhausted from doing everything yourself

• want relief, not hustle

• want things to run smoothly while growing at a manageable rate

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Founders with a small team who rely on them for everything

• 2–20 employees

• mostly informal systems

• a lot depends on your memory and you reacting in the moment

• a lack of delegation structures

• no clear SOPs for operating

• business breaks when you are tired or away

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Founders who fell into operations by necessity

• doing the jobs you never planned to do

• no formal operations background

• overwhelmed and underprepared

• trying to keep the whole business afloat

• no real support or mentorship

• managing a team while also attempting to manage yourself

• dealing with the emotional chaos of being both the visionary and the operations manager

 

Founders who want to grow past the kitchen table — not to the moon

• not looking for unicorn outcomes

• want stability, sanity, and sustainability

• want your business to run without you drowning

• need accountability, not cheerleading

• don’t want to be pushed into “scale at all costs” thinking

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Neurodivergent-leaning founders (diagnosed or not)

• inconsistent focus

• executive dysfunction

• guilt about not keeping up

• shame about the mess behind the scenes

• hyper-independent; struggle to ask for help

• brilliant in vision, struggling in execution

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Founders who resonate with a Clean Capitalism ethos

• care about doing good work

• allergic to hype, want straight answers and real help

• want honesty, clarity, and simple systems

• want a business that supports a good life — for you and everyone involved.

• value integrity and transparency

• willing to do the work

• prefer straightforward guidance