Hey, I'm Mashon 👋

I help Kitchen Table Founders build businesses that won't collapse if they need to step away — because I'm tired of watching scrappy, brilliant, (often neurodivergent) business owners burn out from doing everything themselves.

You're probably unemployable in someone else's company (let's be honest), so your business has to work. But it shouldn't destroy you in the process.

I believe in clean capitalism, life-first businesses, and real operational systems that make your life easier — not like all those business books that outline perfect scenarios without meeting you where you are in your messy reality. If you're overwhelmed, understaffed, and carrying too much alone, I'm here to help.

Why I do what I do

While working with my clients over the past 8 years I've been a firsthand witness to multiple situations where businesses faced unexpected crises.

I've helped to create systems that keep day-to-day operations running when founders had health emergencies, family crises, or needed extended time away.

I've watched businesses nearly collapse because everything lived in the founder's head — no documentation, no systems, no plan for what happens if they're not there.

I've also seen businesses survive and thrive through those same crises, because they were prepared.

That's what drives everything I do now. I'm passionate about helping founders build businesses that can actually run without them constantly holding everything together.

Not because you want to disappear, but because you deserve the freedom to step away when you need to. And your team deserves the security of knowing the business won't crumble if something happens to you.

Travel photos and penguins on my business website? Sometimes the best business card is just being unapologetically yourself.

Are we a personal fit? Let's get real

I'm not your typical consultant with a polished corporate facade. What you see is what you get – and that matters when we're going to work closely together.

My approach is direct, no-BS, and built on being straightforward. I hate fluff, love getting things done, and believe in showing up exactly as I am.

You should know:

I work best with founders who value action over perfection
I'll tell you the truth, even when it's uncomfortable
My goal is to make your business run smoothly, protect your team and your family, not to impress you with fancy jargon

Working together isn't just about my skills – it's about finding the right chemistry. I've learned that the best client relationships happen when we can be real with each other, laugh together, and tackle challenges head-on.

If you're looking for someone who will sugarcoat things or stick rigidly to textbook approaches, I'm not your person. But if you want a partner who will dive into the messy reality of your business with energy, empathy, and a commitment to getting things done, we might just be a perfect match.

I don’t believe that any one-size framework fits all.

Look, I’ve read the business & leadership books and they have lots of great tips and actionable advice.

But after being inside a lot of kitchen table startups, it’s never as neat as they make it out to be. And comparing yourself to someone else’s Instagram perfect outside or neat and tidy framework isn’t going to cut it.

I’ve worked in many 7-figure businesses that are shiny on the outside and hanging on with Google sheets and duct tape on the back end! 😂

Ready to see if we're a match? Just shoot me an email and let me know what you're dealing with. No pitch, no pressure – just a straight forward conversation about meeting your needs wherever you are at the moment.

Send me an email

Things I've helped other clients do

Built a system that helped a founder collect over $300K in overdue accounts receivables — in just two months (and ran without the founder lifting a finger).
Helped a founder finally figure out how to delegate their inbox management in a single 90-min AMA call; something they'd been avoiding for 6 months
Saved a husband-wife cofounder team from potential total business destruction should life throw them a curveball that takes them both out of the biz
Extracted tons of founder-only knowledge and turned it from a "only I know this" secret weapon into a team resource that won't disappear if the founder gets food poisoning or decides to take a spontaneous world tour
Supported a neurodivergent founder through building their first consistent weekly routine—something they'd tried and failed at alone for years
Saved a founder from a nervous breakdown by helping them take their first real vacation in 4 years (without the business catching fire)
Built teams that can run without the founder hovering, breathing down everyone's neck 24/7 (customer service team, product delivery team, technical team)
Killed off the "only I can do this / nobody can do this as good as me / it's just quicker if I do it myself" myth by documenting processes so complex that even the founder was surprised they could be replicated

Created founder management plans showing a founder exactly where to spend their time: either solving big vision stuff or getting the hell out of their team's way

Turned a chaotic contractor free-for-all into a professional operation where everyone knows their role (and actually does it).

Send me an email